Your Business Deserves Better Clients: Why Chasing “Good-to-Great” is the Smartest Move You’ll Ever Make
You started your business to do great work, make a good living, and maybe even have a little fun along the way, right? But if you’re like most small business owners, you’re probably stuck in a cycle that feels the opposite of that. You’re constantly hustling,
Read More
The Two Business Lanes: Are You Driving in the Right One?
Running a small business is like being a driver on a giant highway. There are different lanes you can choose, each with its own speed limit, rules, and destination. For business owners, there are two main lanes on this highway: the High-Volume Lane and the High-Margin
Read More
Forget B2B and B2C: Why Your Real Business is H2H (Human to Human)
If you’ve been in business for more than a day, you’ve heard the terms. B2B: Business-to-Business. B2C: Business-to-Consumer. We use these labels to define our markets, our marketing plans, and our sales strategies. They sound professional, clean, and logical. But here’s a secret: these labels are
Read More
The 70% Rule: Why Waiting for Perfect Information Is Killing Your Business
If you’re a small business owner, you know the feeling. You’re staring at a big decision. Maybe it’s about launching a new product, hiring a key employee, or investing in a major piece of equipment. Your stomach is in knots. You lie awake at night running
Read More
The Four-Way Compass: Finding the Career That Doesn’t Feel Like Work
Running a business is hard. There are days filled with paperwork, customer complaints, and unexpected costs. On those days, it’s easy to wonder, “Why did I even start this?” Every business owner has asked that question. The answer that keeps you going—the thing that gets you
Read More
Nobody goes to the store for a Swiss Army knife. It’s something you get for Christmas.
The #1 Mistake That’s Killing Small Businesses: Trying to Be Everything to Everyone Imagine you need to fix a leaky sink. You have two choices. You can go to the local hardware store. The owner, Sarah, greets you by name. She has a whole wall of
Read More
The Real Gold Rush Secret: How to Profit from Someone Else’s Dream
Imagine the excitement. The year is 1848. A man named James Marshall finds shiny yellow flakes in a river at a sawmill in California. The word spreads like wildfire: there is gold in them hills! Soon, everyone is talking about it. Newspapers shout the news. People
Read More