Why You’re Burned Out and Your Business is Stuck (The Proctologist-Dentist Problem)
When you started this crazy journey, you did it all, right? You were the CEO, the head of sales, the head of marketing, the customer service rep, and the person who unjams the printer. You’re the chief everything officer. And for a while, that’s necessary. You’re
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Your Business Deserves Better Clients: Why Chasing “Good-to-Great” is the Smartest Move You’ll Ever Make
You started your business to do great work, make a good living, and maybe even have a little fun along the way, right? But if you’re like most small business owners, you’re probably stuck in a cycle that feels the opposite of that. You’re constantly hustling,
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The Two Business Lanes: Are You Driving in the Right One?
Running a small business is like being a driver on a giant highway. There are different lanes you can choose, each with its own speed limit, rules, and destination. For business owners, there are two main lanes on this highway: the High-Volume Lane and the High-Margin
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Forget B2B and B2C: Why Your Real Business is H2H (Human to Human)
If you’ve been in business for more than a day, you’ve heard the terms. B2B: Business-to-Business. B2C: Business-to-Consumer. We use these labels to define our markets, our marketing plans, and our sales strategies. They sound professional, clean, and logical. But here’s a secret: these labels are
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The 70% Rule: Why Waiting for Perfect Information Is Killing Your Business
If you’re a small business owner, you know the feeling. You’re staring at a big decision. Maybe it’s about launching a new product, hiring a key employee, or investing in a major piece of equipment. Your stomach is in knots. You lie awake at night running
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The Four-Way Compass: Finding the Career That Doesn’t Feel Like Work
Running a business is hard. There are days filled with paperwork, customer complaints, and unexpected costs. On those days, it’s easy to wonder, “Why did I even start this?” Every business owner has asked that question. The answer that keeps you going—the thing that gets you
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Nobody goes to the store for a Swiss Army knife. It’s something you get for Christmas.
The #1 Mistake That’s Killing Small Businesses: Trying to Be Everything to Everyone Imagine you need to fix a leaky sink. You have two choices. You can go to the local hardware store. The owner, Sarah, greets you by name. She has a whole wall of
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The Real Gold Rush Secret: How to Profit from Someone Else’s Dream
Imagine the excitement. The year is 1848. A man named James Marshall finds shiny yellow flakes in a river at a sawmill in California. The word spreads like wildfire: there is gold in them hills! Soon, everyone is talking about it. Newspapers shout the news. People
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