The Brain Science of Selling: Why Your Customers’ Eyes Are Bigger Than Their Stomachs
Let’s play a quick game. I say “a fresh, juicy lemon.” What happens in your brain? You probably saw a bright yellow wedge. Maybe you even imagined the sour taste making you pucker up. Your mouth might have watered a little. Now, what if I just
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Your Marketing is Too Loud: Learn to Listen, Connect, and Convert with Conversation
For a lot of small business owners, the word “marketing” feels kind of… gross. It brings up images of cheesy salespeople, spammy emails, and awkward cold calls. It feels like you have to put on a fake voice, puff out your chest, and shout into a
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Your Business Should Be on Social Media, But You Have No Idea What to Post. Here’s Your Answer.
You know you need to be on social media. Everyone tells you that. “It’s free marketing!” they say. But when you open that app on your phone, your mind goes blank. What do you post? Another picture of your product? Another “We’re open!” message? It
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Are Your Loyalty Discounts Actually Costing You Big?
We know you pour your heart (and probably too many hours) into your business. You love your customers, especially the loyal ones who keep coming back. So, naturally, you want to reward them! Loyalty discounts, punch cards, “VIP” specials – they seem like a no-brainer. A
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The Marketing Tactic That’s Wasting Your Time in 2025: The Email Blast (And How to Actually Get Results)
Remember that stack of generic flyers you used to see stuffed under car windshield wipers? Or the phone books that landed with a thud on doorsteps, instantly destined for recycling? The mass “email blast” – that tactic where you send the exact same generic message to
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