Your price teaches people how to value you

Let’s talk about one of the most uncomfortable parts of running a business: setting your price. Your stomach knots up. You start sweating. You type a number into your website or quote… and then you immediately delete it and type a lower one. Sound familiar? You’re

The Two Business Lanes: Are You Driving in the Right One?

Running a small business is like being a driver on a giant highway. There are different lanes you can choose, each with its own speed limit, rules, and destination. For business owners, there are two main lanes on this highway: the High-Volume Lane and the High-Margin

Are Your Loyalty Discounts Actually Costing You Big?

We know you pour your heart (and probably too many hours) into your business. You love your customers, especially the loyal ones who keep coming back. So, naturally, you want to reward them! Loyalty discounts, punch cards, “VIP” specials – they seem like a no-brainer. A

Stop Begging for Deals: How Saying ‘No’ Can Actually Scale Your Business

“Sure, we can do net 90 terms!”“Of course, we’ll drop the price!”“Custom contract? No problem!” …Said every struggling business owner right before their company became a hot mess. Here’s the truth: Giving in to every customer demand doesn’t make you flexible—it makes you desperate. And desperation?