The Brain Science of Selling: Why Your Customers' Eyes Are Bigger Than Their Stomachs

The Brain Science of Selling: Why Your Customers’ Eyes Are Bigger Than Their Stomachs

Let’s play a quick game. I say “a fresh, juicy lemon.” What happens in your brain? You probably saw a bright yellow wedge. Maybe you even imagined the sour taste making you pucker up. Your mouth might have watered a little. Now, what if I just

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Your Business Isn't a Cookie-Cutter: Why Your Unique Story is Your Greatest Asset

Your Business Isn’t a Cookie-Cutter: Why Your Unique Story is Your Greatest Asset

If you’re a small business owner, you’ve probably spent a lot of time looking at what other people are doing. You scroll through Instagram, look at your competitors’ websites, and read articles titled “The Top 10 Things Every Successful [Your Industry] Business Does.” You try to

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