Your Marketing is Too Loud: Learn to Listen, Connect, and Convert with Conversation

Your Marketing is Too Loud: Learn to Listen, Connect, and Convert with Conversation

For a lot of small business owners, the word “marketing” feels kind of… gross. It brings up images of cheesy salespeople, spammy emails, and awkward cold calls. It feels like you have to put on a fake voice, puff out your chest, and shout into a

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Forget B2B and B2C: Why Your Real Business is H2H (Human to Human)

Forget B2B and B2C: Why Your Real Business is H2H (Human to Human)

If you’ve been in business for more than a day, you’ve heard the terms. B2B: Business-to-Business. B2C: Business-to-Consumer. We use these labels to define our markets, our marketing plans, and our sales strategies. They sound professional, clean, and logical. But here’s a secret: these labels are

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