“I missed my kid’s graduation for a $300K deal… and I’d do it again.”
Sound familiar?
That’s the lie we tell ourselves when we’re stuck playing Sales Superstar. But here’s the truth: If your business can’t sell without you, it’s not a business—it’s a job. And jobs don’t scale, sell, or set you free.
The High Cost of Being “The Closer”
Think you’re irreplaceable? Congrats—you’ve built a business with:
A Growth Ceiling: Your personal hustle has limits. (Even superheroes need sleep.)
A Time Bomb: One vacation, illness, or burnout could tank revenue.
Zero Exit Value: Buyers run from businesses that die with the owner.
A Sucky Future: More work, not less, as you chase bigger goals.
Why Your Sales Team Fails (It’s Not Their Fault)
Most owners build sales teams like this:
Hire someone with a “great personality” (aka: they remind you of you).
Throw them into the deep end with a product manual.
Wonder why they can’t close deals like you.
Panic and swoop in to “save” every negotiation.
Repeat forever.
Newsflash: You didn’t train them—you trauma-dumped on them.
The Operator Accelerator
Forget cloning yourself. Build a system that’s better than you:
Step 1: Turn Your Genius Into a Recipe
Map Your “Secret Sauce”: What do you say/do that others don’t?
Example: “I always ask clients about their grandkids before pitching.”
Create a Playbook: Scripts, email templates, objection handlers.
Pro Tip: Record your sales calls. Transcribe what works.
Step 2: Hire for Hunger, Not Charisma
Look For: Coachability > confidence.
Good Sign: They take notes during training.
Red Flag: They say, “I don’t need scripts—I wing it.”
Step 3: Train Like a Sports Coach
Drill the Basics: Role-play daily for 2 weeks.
Film Practice Pitches: Let them cringe at their own umms and ahhs.
Celebrate Tiny Wins: First closed deal? Balloons. First upsell? Confetti cannon.
Step 4: Get Out of the Way
Hand Over the Keys: Assign your “unimportant” leads first.
No Micromanaging: If you jump in, you’ve failed the system.
Track One Metric: Deals closed without your help.
What Happens When You Stop Being the Hero
Meet Sarah, who ran a $2M IT staffing firm. She:
Worked 80-hour weeks
Closed every deal herself
Had 3 heart attacks (yes, 3)
Then she built a sales machine:
✅ Hired 2 rookies using her playbook
✅ Trained them in 60 days
✅ Result: Sales grew 40% in 6 months… while she vacationed in Bali.
Moral: Your team can’t outgrow you if you’re hogging the steering wheel.
Your Homework (No, Really—Do This Now)
Record Your Next Sales Call (Yes, it’s awkward. Do it anyway.)
Write Down 3 “Magic Moves” You use to close deals.
Teach One This Week to your team.
FAQ: But What If…?
Q: My clients only want ME!
A: Then you’ve trained them to need you. Start introducing your team early: “I’m bringing in Sam—she’s genius at X.”
Q: What if my team screws up?
A: They will. But a $ 0K mistake now beats a $1M disaster later when you’re in the hospital.
Q: How long until this works?
A: 180 days if you commit. 90 years if you keep “helping.”
Final Thought:
Your business shouldn’t need a hero. It needs a blueprint. Start building yours today—your future self (and your kids) will thank you.
Hi, I’m Heather.
I help people buy, scale, and sell businesses. Think of me as your “anti-corporate” guide to ownership.
If you like blunt truths, dry humor, and leaders who’d rather light a fire than follow a script… let’s talk.
Started my first company at 23.
Now have 5.
Learned 1,000,037 hard-earned lessons so you can skip the trial-and-error phase.
Current obsessions:
✅ Turning “boring” industries into wealth-building machines
✅ Helping ambitious people escape soul-crushing corporate cultures
✅ Proving you don’t need an Ivy League MBA to win at business
Let’s connect if:
-You want to own your future, not rent it
-You’ve ever been told you’re “too much” for corporate America
-If you are ready to work on your business not in your business.