ETA Searcher

You’re searching for your first acquisition. You need to find the right deal, verify the number, and close without overpaying.

Most ETA searchers spend 6–18 months on listing sites competing for overpriced deals. The path below shows how serious searchers build an off-market pipeline, qualify fast, and close with data on their side — not instinct.

You have a thesis, capital, and 6–18 months of runway
You understand acquisition basics but haven’t closed a deal yet
You need an independent valuation before signing any LOI
Target deal size: $500K–$3M, SBA-eligible businesses
Your path at a glance
Stages4 stages to close
Start withFree checklist
Key milestoneVerified SDE before LOI
Typical timeline6–18 months to close
Biggest riskOverpaying on stated SDE
Your edgeData vs. instinct
Your step-by-step path
01 Define your buy box & build your pipeline Search Months 1–3

Stop browsing BizBuySell. Every deal on a public listing site has already been seen by dozens of other buyers — and priced accordingly. The ETA searchers who close fastest are the ones who go direct-to-seller before a broker is ever involved.

Your buy box answers six questions: industry, geography, revenue range, SDE range, deal structure preference, and deal-killers. Write it down before you make a single outreach. Specificity gets better deals.

Build outreach across four channels simultaneously: direct mail to owner home addresses, LinkedIn three-message sequences, cold calls with empathy (not a pitch), and referral networks through CPAs and attorneys who know who’s thinking about an exit.

Key decision at this stage

Is this business inside my buy box — and is the seller motivated enough to consider a creative structure? These two questions determine whether to spend time on due diligence.

Free valuation checklistStart here
Due Diligence Bible$47
Deal Sourcing Sprint newsletterFree
Seller Financing Course$497
02 Qualify the deal & verify the number Diligence Weeks 1–4 on a live deal

The seller’s P&L is not the real P&L. It was built for tax minimization, not buyer presentation. Before you commit to a price — before you even write a number in an LOI — you need the verified SDE from source documents.

Run every deal through a four-question pre-qualification screen in the first call: asking price vs. SDE multiple, seller motivation and timeline, customer concentration, and seller financing openness. Deals that pass the screen get a valuation. Deals that don’t get walked away from fast.

The BSS valuation benchmarks your target against 30M+ comparable transactions and gives you an independent number — the kind you can take to a lender or a negotiating table.

Key decision at this stage

What is this business actually worth vs. what the seller is asking? The gap between those two numbers is your negotiation leverage — and the foundation your LOI price must be built on.

BSS Valuation Report$1,499
Earnings Verified — Red Flag Call$750
Earnings Verified — Full QoE$4,500
Pre-LOI Financial ChecklistFree
03 Review the LOI & structure the deal Structure Before & after LOI signing

The LOI anchors everything that follows. The price you write, the working capital peg you accept, the exclusivity period you agree to — diligence findings renegotiate from the LOI, not below it.

Most LOI issues are invisible to first-time buyers: undefined working capital pegs, vague earnout formulas, exclusivity periods that are 30 days longer than necessary, non-compete clauses with no geographic boundary. The LOI Review catches these before you sign.

If seller financing is part of your structure, the Seller Financing Course covers the six deal structures, the seller conversation sequence, and exactly what the promissory note and LOI terms need to say to protect you.

Key decision at this stage

Does every material term in this LOI protect me — and is the deal structure defensible to an SBA lender? One undefined term can cost $80K–$300K at close.

LOI Review — Flag ReviewMost common
LOI Review + Debrief Call$897
Seller Financing Course$497–$1,197
Zero Down Deals referenceFree
04 Full diligence & close Diligence Post-LOI through close (4–10 weeks)

LOI is signed. Exclusivity clock is running. This is the most time-pressured phase of any acquisition — and the phase where first-time buyers are most likely to miss something that costs them after close.

Full diligence covers five pillars: financials (QoE), operations (SOPs, systems, equipment), legal (contracts, leases, liabilities), human capital (key-man risk, staff retention), and market (customer concentration, competitive position). Every finding is priced at your agreed multiple and included in a written deal recommendation memo you can use to renegotiate.

If your deal is above $500K, the full Audit My Acquisition service covers all five pillars with a credentialed analyst team and a lender-ready QoE included.

Key decision at this stage

Are there any undisclosed risks in this deal that the purchase price doesn’t reflect? Find every one before you sign — the findings memo is your last negotiation leverage.

Audit My Acquisition — Full Audit$9,500
Key-Man Risk Audit$3,500
Earnings Verified — Full QoE$4,500
Advisory RetainerCustom

Ready to start your ETA path?

The right first step depends on where you are. If you don’t have a deal yet, start with the free checklist. If you have a target in front of you, get the valuation first.

Business Buyer

You have a specific deal in front of you. You need to verify the seller’s number, review the LOI, and close without leaving risk on the table.

A seller’s asking price is always the top of the range. An asking price built on stated SDE — not verified SDE — is the most expensive mistake in lower-middle-market acquisitions. Your path starts with the number.

You have a specific target business with financials in hand
You’re evaluating the asking price against the real earnings
You need an independent valuation before you write a number
You may or may not be using SBA financing
Your path at a glance
Stages3 stages to close
Start withBSS Valuation
Key milestoneVerified SDE before LOI
Typical timeline4–12 weeks to close
Biggest riskOverpaying on stated SDE
SBA lender needQoE required >$750K
Your step-by-step path
01 Verify the SDE & get an independent valuation Diligence Before any offer

The seller’s P&L is optimized for tax minimization, not buyer presentation. The hunting lodge. The cousin on payroll. The “cash under the table” the seller mentions casually. Every add-back needs to be documented, verified, and categorized before you price a deal.

The BSS Valuation gives you an independent, data-backed number benchmarked against 30M+ comparable transactions in your industry. It tells you whether the asking price is in range — and what’s suppressing the multiple if not.

If the deal is above $500K and you’re using SBA financing, most lenders require a Quality of Earnings report. Earnings Verified produces a lender-grade QoE that most SBA lenders accept as the basis for underwriting. Get it before you go to the lender — not after.

Key decision at this stage

What is the verified SDE — and what multiple does the asking price represent relative to comparable transactions? This is the number your entire offer is built on.

BSS Valuation ReportStart here
Earnings Verified — Red Flag Call$750
Earnings Verified — Full QoE$4,500
Pre-LOI Financial ChecklistFree
02 Review the LOI & protect your position Structure Before & after LOI signing

The LOI isn’t a formality. It sets the price, the working capital peg, the exclusivity clock, the earnout formula, and the conditions under which you can walk. A broker wrote it to protect the seller.

The three most expensive LOI mistakes: an undefined working capital peg (exposure: $60K–$180K), a vague earnout formula (unenforceable as written), and an exclusivity period that hands the seller 30 days of leverage you didn’t need to give. The LOI Review catches all three.

For every flag found, the review includes the dollar impact at your agreed multiple and the exact corrective clause language to send back to the seller’s broker. Most reviews delivered in 48 hours.

Key decision at this stage

Does this LOI protect me on working capital, earnout enforceability, and exclusivity — and is the price based on a number I have actually verified?

LOI Review — Flag Review$497
LOI Review + DebriefRecommended
LOI + Financials Package$1,497
Seller Financing Course$497
03 Full diligence across all five pillars Diligence Post-LOI through close

Post-LOI diligence covers what the financial statements can’t show you: the operational systems that don’t exist in writing, the key employee who holds 40% of customer relationships personally, the lease that resets at close, the license that lives in the seller’s name.

The Audit My Acquisition service covers all 87 checkpoints across five pillars — financials, operations, legal, human capital, and market risk. The Key-Man Risk Audit goes deeper on the human capital question when the owner is highly involved.

Every high-severity finding is priced at your agreed multiple and included in a written deal recommendation memo designed for renegotiation conversations.

Key decision at this stage

Are there undisclosed risks in this deal — operational, legal, or human capital — that the purchase price doesn’t reflect? This is the last opportunity to adjust the price before close.

Audit My Acquisition — Full$9,500
Key-Man Risk Audit$3,500
Earnings Verified — Full QoE$4,500
Advisory RetainerCustom

Have a deal in front of you right now?

Start with the valuation report. Know the independent number before you reveal yours. Most reports are delivered within the same session.

Rollup Operator

You own two or more businesses and you’re building toward a lower-middle-market exit. You need portfolio visibility, tuck-in diligence, and a clear read on your arbitrage thesis.

The operators who exit at institutional multiples are the ones who tracked their portfolio value from deal two — not deal five. The combined entity is worth more than the sum of its parts only if you manage it that way.

You own 2–5 businesses (or you’re buying unit two now)
You’re targeting a lower-middle-market exit in 3–7 years
You need a current combined entity value and arbitrage progress report
You’re evaluating tuck-in acquisitions against the platform business
Your path at a glance
StagesOngoing portfolio cycle
Start withPortfolio Valuation
Key metricBlended SDE multiple
TargetInstitutional exit multiple
Biggest riskTuck-in overpay
Portfolio size2–5 businesses
Your ongoing portfolio cycle
01 Get your combined portfolio valuation Portfolio Every 6–12 months

If you own multiple businesses and don’t know your combined entity value, you are making every acquisition decision without a compass. The multiple arbitrage thesis only works if you’re tracking it.

The BSS Portfolio Valuation gives you a combined SDE analysis, a blended multiple benchmarked against comparable platform exits, and a lender-ready portfolio summary you can take to any financing conversation. It answers the most important question rollup operators ask: is the thesis on track?

Most operators run the portfolio valuation before every new acquisition to confirm the combined entity math still works after the tuck-in is added.

Key decision at this stage

What is my combined entity worth today — and what does the multiple look like if I add the tuck-in I’m evaluating? The arbitrage only works if the combined entity is worth more than the sum of its parts.

BSS Portfolio ValuationStart here
Monthly Monitoring — Growth Plan$447/mo
Monthly Monitoring — Enterprise$897/mo
Advisory RetainerCustom
02 Diligence every tuck-in acquisition Diligence Each new acquisition

The second and third acquisition is where most rollup operators start cutting corners on diligence. You’ve done it before. You think you know what to look for. The risks that hurt portfolios are almost always the ones that sneak in on deal three.

Every tuck-in deserves the same financial verification as the platform business: BSS valuation for the independent number, Earnings Verified to confirm the SDE, and a Key-Man Risk Audit if the business is owner-operated. The LOI Review before signing is non-negotiable on every deal.

For deals above $750K, the full Audit My Acquisition service covers all five pillars with a written deal recommendation memo designed for your renegotiation conversation.

Key decision at this stage

Does this tuck-in improve my combined entity multiple or dilute it? Every acquisition should be evaluated against its portfolio impact, not just its standalone value.

BSS Valuation Report$1,499
LOI Review + Debrief$897
Audit My Acquisition$9,500
Key-Man Risk Audit$3,500
03 Monitor your portfolio value month-over-month Monitoring Ongoing

A portfolio valuation every 12 months tells you where you are. Monthly monitoring tells you the moment something starts moving the wrong direction — before it becomes expensive to fix.

The Monthly Monitoring Growth Plan covers up to 3 businesses with a consolidated portfolio dashboard, 12 KPIs tracked per business, and real-time alerts when any metric crosses a threshold you define. Customer concentration creep, SDE margin compression, key-man dependency — flagged the month it happens, not at your next annual review.

Rollup operators use monthly monitoring to know exactly which business needs attention and which is running on autopilot. That visibility is the difference between a portfolio you manage and a portfolio that manages you.

Key decision at this stage

Is my multiple arbitrage thesis still on track — and which business in the portfolio is the current drag on the combined entity multiple?

Monthly Monitoring — Growth (3 biz)$447/mo
Monthly Monitoring — Enterprise$897/mo
BSS Portfolio Valuation$2,499
Advisory RetainerCustom
04 Prepare the portfolio for institutional exit Exit 18–24 months before desired exit

PE firms, family offices, and strategic acquirers pay institutional multiples for lower-middle-market platforms that are clean, documented, and management-independent. The gap between your current multiple and the institutional multiple is the prize — and it takes 18–24 months to close.

The Exit Readiness Audit runs the 87-checkpoint framework against your portfolio: financial documentation, operational systems, human capital, legal structure, and market position. Every finding is prioritized by its impact on your exit multiple.

Key-man dependency is the most common multiple suppressor in service businesses. Run the Key-Man Risk Audit across every business in the portfolio before you brief any buyer.

Key decision at this stage

What is suppressing my combined entity multiple right now — and what can I fix in the next 18 months to close the gap between my current value and my maximum exit value?

Exit Readiness Audit$3,500
Key-Man Risk Audit$3,500
BSS Portfolio Valuation$2,499
Advisory RetainerCustom

Know your combined entity value before your next acquisition.

The portfolio valuation is the compass for every tuck-in decision. Run it before you sign your next LOI — not after.

Exit-Ready Owner

You’ve been building for years. Now you want the real number, what’s suppressing your multiple, and exactly what to fix before you list.

Most sellers list without knowing their number. They accept the first broker valuation — designed to attract buyers, not to reflect reality — and leave 20–40% of their exit value on the table. Your path starts with knowing the real number.

You’re 12–24 months from your desired exit window
You want to know the real value before you talk to a broker
You suspect your multiple is being suppressed — but you don’t know why
You want to fix what can be fixed before you open the process
Your path at a glance
Stages3 stages to list
Start withBSS Valuation
Key milestoneExit readiness score 8+
Typical timeline12–24 months to list
Biggest riskKey-man dependency
Opportunity20–40% value gap
Your step-by-step exit path
01 Know your real number — before you talk to a broker Exit 18–24 months before desired exit

A business broker charges 10–12% at exit. On a $1M sale, that’s $100,000 in fees — for a number you could know today for $1,499. The broker’s valuation is designed to attract buyers, not to give you an accurate picture of your business’s actual market value.

The BSS Valuation gives you an independent, data-backed number benchmarked against 30M+ comparable transactions in your industry and geography. It also tells you what’s suppressing your multiple — the specific factors that are costing you value right now, and what you can fix in the next 12–18 months to capture the gap.

Most exit-ready owners are shocked by two things: how close the number is to what they thought — and how much of the suppression is fixable before they list.

Key decision at this stage

What is my business worth right now — and what is the gap between my current value and my maximum achievable exit value? That gap is the entire reason to spend 12–18 months preparing before you list.

BSS Valuation ReportStart here
Monthly Monitoring — Single Business$197/mo
Advisory RetainerCustom
Exit Readiness ChecklistFree
02 Run the exit readiness audit & fix what’s suppressing your multiple Exit 12–18 months before listing

Buyers and lenders scrutinize five categories before they make an offer: financial documentation, operational systems, human capital, legal structure, and market risk. The Exit Readiness Audit runs your business against all five — and tells you exactly what to fix, in priority order, ranked by impact on your exit multiple.

Key-man dependency is the most common and most expensive suppressor in service businesses. If the business can’t operate without you for 30 days, buyers will discount the price or require an extended earnout. The Key-Man Risk Audit identifies every dependency and gives you a remediation plan with specific milestones.

Use the next 12–18 months to execute the remediation plan, document your systems, reduce customer concentration, and build the management layer that gives buyers confidence the business runs without you.

Key decision at this stage

What are the specific factors suppressing my exit multiple — and which ones can I fix before I list to close the gap between my current value and my maximum value?

Exit Readiness AuditMost impactful
Key-Man Risk Audit$3,500
Monthly Monitoring — Single$197/mo
Advisory RetainerCustom
03 Get a final valuation & prepare your documentation package Exit 60–90 days before listing

Before you talk to a single broker or buyer, you should have three things in hand: a current, independently verified valuation; a Quality of Earnings report that reconciles your SDE to your tax returns; and a documented answer to every question a serious buyer will ask in the first 48 hours of diligence.

The seller who walks into a broker conversation with a verified number, clean financials, and documented systems negotiates from a position of strength. The seller who doesn’t accepts whatever the broker tells them.

The Earnings Verified QoE report is the lender-grade earnings summary SBA lenders require. Running it before you list means you control the narrative on your SDE — not the buyer’s diligence team.

Key decision at this stage

Am I entering the sale process with a verified number and clean documentation — or am I walking in blind and letting the buyer’s diligence team set the narrative on my earnings?

BSS Valuation Report (updated)$1,499
Earnings Verified — Full QoE$4,500
Audit My Acquisition (seller prep)$9,500
Advisory RetainerCustom

Know your number before you call a broker.

The gap between your current value and your maximum exit value is almost always fixable — but only if you know it exists. Start with the valuation.