Balance is Where Good Businesses Go to Die
Let’s talk about one of the biggest lies they sell to small business owners. It’s the lie you see in stock photos: a smiling entrepreneur, casually holding a laptop on a pristine beach, one hand on their business, the other on a coconut drink. It’s the
Read MoreYour Marketing is Too Loud: Learn to Listen, Connect, and Convert with Conversation
For a lot of small business owners, the word “marketing” feels kind of… gross. It brings up images of cheesy salespeople, spammy emails, and awkward cold calls. It feels like you have to put on a fake voice, puff out your chest, and shout into a
Read MoreThe Four-Way Compass: Finding the Career That Doesn’t Feel Like Work
Running a business is hard. There are days filled with paperwork, customer complaints, and unexpected costs. On those days, it’s easy to wonder, “Why did I even start this?” Every business owner has asked that question. The answer that keeps you going—the thing that gets you
Read MoreThe Business Cheat Code: Build The Business You Would Want to Buy From
Running a business is hard. You have to worry about a thousand things at once: money, marketing, employees, and the biggest puzzle of all—figuring out what your customers actually want. What if I told you there was a cheat code? A simple idea that could cut
Read MoreYour Address is More Important Than Your Talent: Why Proximity is the Secret to Success
If you’re running a small business, you’ve probably heard this advice a thousand times: “Work harder.” “Be the best.” “Hire the most talented people.” We are taught to believe that success is a race. The person with the most skill, the biggest brains, and the strongest
Read MoreNobody goes to the store for a Swiss Army knife. It’s something you get for Christmas.
The #1 Mistake That’s Killing Small Businesses: Trying to Be Everything to Everyone Imagine you need to fix a leaky sink. You have two choices. You can go to the local hardware store. The owner, Sarah, greets you by name. She has a whole wall of
Read MoreYour Business Isn’t a Cookie-Cutter: Why Your Unique Story is Your Greatest Asset
If you’re a small business owner, you’ve probably spent a lot of time looking at what other people are doing. You scroll through Instagram, look at your competitors’ websites, and read articles titled “The Top 10 Things Every Successful [Your Industry] Business Does.” You try to
Read MoreWhy You Can’t Buy a Business Until You Have These 3 People on Your Team
So, you wanna buy a business? Cool. But hold up—let me tell you why you might be setting yourself up for a disaster. “The Numbers Looked Good… But I Had to Stop Him” Last week, I chatted with a buddy who runs a marketing agency. He
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