The Harsh Reality of Business Sales: Your Buyer Doesn’t Matter (But...

The Harsh Reality of Business Sales: Your Buyer Doesn’t Matter (But the Bank Does)

Selling a small business sounds simple on the surface. You list the business, find a buyer, shake hands, and ride off into the sunset with a check. Easy, right? Not exactly. Here’s the truth about most small business sales that nobody tells you—until you’re already knee-deep

Your Secret Weapon for Predictable Sales: The Promotional Vault

Let’s talk about something every small business owner hates: the sales rollercoaster. You know the feeling. One month, you’re slammed. Money’s coming in, you’re high-fiving your team, and business feels easy. The next month… crickets. The phone isn’t ringing, your online cart is gathering dust, and

The Secret to Fewer Headaches and More Five-Star Reviews? Choose a “Binary Outcome” Business.

Starting a business is hard. You’re wearing a dozen hats, from CEO to janitor, and every customer complaint feels like a personal attack. You lie awake at night wondering, “Did I do enough? Will they be happy? Why is this so complicated?” What if there was

Your price teaches people how to value you

Let’s talk about one of the most uncomfortable parts of running a business: setting your price. Your stomach knots up. You start sweating. You type a number into your website or quote… and then you immediately delete it and type a lower one. Sound familiar? You’re

The Brain Science of Selling: Why Your Customers’ Eyes Are Bigger Than Their Stomachs

Let’s play a quick game. I say “a fresh, juicy lemon.” What happens in your brain? You probably saw a bright yellow wedge. Maybe you even imagined the sour taste making you pucker up. Your mouth might have watered a little. Now, what if I just

Your Hiring Habit is Killing Your Company’s Mojo

You’re in the trenches every single day. You know your business inside and out. But there’s this one problem that keeps popping up, and it’s exhausting. Someone quits. Or business is booming, and you need a new role. What’s the first thing you do? You probably

Balance is Where Good Businesses Go to Die

Let’s talk about one of the biggest lies they sell to small business owners. It’s the lie you see in stock photos: a smiling entrepreneur, casually holding a laptop on a pristine beach, one hand on their business, the other on a coconut drink. It’s the

A brand that’s built to last is the ultimate gift you can give your customers, your team, and yourself.

If you found out you had one week left to live, what would you do? Your mind probably jumped to your family, your friends, and your faith. Rightfully so. But soon after, a terrifying thought might creep in: “What will happen to my business? What happens

Your Marketing is Too Loud: Learn to Listen, Connect, and Convert with Conversation

For a lot of small business owners, the word “marketing” feels kind of… gross. It brings up images of cheesy salespeople, spammy emails, and awkward cold calls. It feels like you have to put on a fake voice, puff out your chest, and shout into a

Why You’re Burned Out and Your Business is Stuck (The Proctologist-Dentist Problem)

When you started this crazy journey, you did it all, right? You were the CEO, the head of sales, the head of marketing, the customer service rep, and the person who unjams the printer. You’re the chief everything officer. And for a while, that’s necessary. You’re

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