The Secret to Fewer Headaches and More Five-Star Reviews? Choose a "Binary Outcome" Business.

The Secret to Fewer Headaches and More Five-Star Reviews? Choose a “Binary Outcome” Business.

Starting a business is hard. You’re wearing a dozen hats, from CEO to janitor, and every customer complaint feels like a personal attack. You lie awake at night wondering, “Did I do enough? Will they be happy? Why is this so complicated?” What if there was

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The Secret to Fewer Headaches and More Five-Star Reviews? Choose a "Binary Outcome" Business.

The Secret to Fewer Headaches and More Five-Star Reviews? Choose a “Binary Outcome” Business.

Starting a business is hard. You’re wearing a dozen hats, from CEO to janitor, and every customer complaint feels like a personal attack. You lie awake at night wondering, “Did I do enough? Will they be happy? Why is this so complicated?” What if there was

Read More

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