Used by ETA searchers, rollup operators & exit-ready owners across every industry

The gap between what a business is listed for and what it is actually worth is where deals go wrong.

Our platform closes that gap with a data-backed valuation in 7 steps — benchmarked against 30M+ real transactions. The kind of number you can take to a lender, a buyer, or a negotiating table.

Get my valuation — $1,499 Free checklist first
30-day money-back guarantee
Instant access
Secure checkout
Sample valuation report
$1.24M
Estimated market value · Updated Apr 2026
Revenue multiple3.2x
EBITDA benchmark$387K
Growth opportunityHigh
Market comparables42 matched
Exit readinessReady in 18 mo
Customer concentration riskLow
900+
Acquisition decisions informed
$400M+
In deals valued on the platform
30M+
Comparable transactions
90%
Client retention rate
$1,499
vs. $100K+ in broker fees
Who this is for

Built for serious acquisition entrepreneurs.

Whether you’re searching for your first acquisition, building a rollup portfolio, or preparing for exit — you need a number you can defend. This is how you get it.

🎓
ETA Searcher
Mid-30s, college educated. You have capital, a thesis, and 6–18 months of runway. You need to know what your target is really worth before you sign an LOI.
Your path →
🔑
Business Buyer
You’re evaluating a specific acquisition. You need an independent valuation to verify the seller’s number, find suppressed SDE, and negotiate from data — not instinct.
Your path →
📈
Rollup Operator
You own 2–5 businesses and you’re building toward a lower-middle-market exit. You need a current portfolio valuation and a map to your exit multiple target.
Your path →
🚪
Exit-Ready Owner
You’ve been building for years. Now you want to know the real number, what’s suppressing your multiple, and exactly what to fix in the next 12–18 months before you list.
Your path →
The problem

Most acquisition decisions are made on the seller’s number.

A broker’s valuation is designed to attract buyers — not to give you an accurate picture. An asking price is the top of the range, not the middle. And a business owner’s sense of what their company is worth is almost always disconnected from what the market will actually pay.

Without your own independent, data-backed number, you are negotiating blind at a table where the other side has all the information.

Buyers overpay when they trust the seller’s number

The gap between asking price and verified value is where acquisition returns are made or destroyed. Our platform finds that gap before you sign anything.

Rollup operators can’t track arbitrage without a current valuation

If you own multiple businesses and don’t know your combined portfolio value, you’re making every tuck-in decision without a compass.

Sellers leave millions on the table because they don’t know what’s suppressing their multiple

The gap between what a business could sell for and what it actually sells for is almost always preventable — if you know the number 12 months before you list.

How it works

From zero to a defensible valuation in 7 steps

No spreadsheets, no broker opinion, no guesswork. A data-backed number in the same session.

01
You do this

Enter your financials

Revenue, SDE, and key operating metrics. Takes about 10 minutes with your P&L. We walk you through every field and tell you exactly what to include.

02
We do this

Match your comparables

Your business is benchmarked against 30M+ real transactions in your industry, geography, and size range. Live market data, not static formulas or broker opinion.

03
You receive this

Get your full report

Valuation range, growth opportunity score, exit readiness assessment, and a lender-ready summary — delivered instantly. Print it. Take it to the table.

The acquisition journey

BSS is relevant at every stage. Here’s how.

From your first search to your final exit, there is a product for every moment in the acquisition journey.

1
Search
Find the deal
2
Qualify
Verify the number
3
Close
Sign with confidence
4
Scale
Build the portfolio
5
Exit
Capture full value
Stage
Search & Sourcing
You know what you want. Now you need to find it. Most searchers spend 6–18 months on public listing sites competing with dozens of other buyers for overpriced deals. The operators who close fastest build an off-market pipeline before a broker is ever involved.
Typical timeline: Months 1–6 of active search
BSS products at this stage
Free valuation checklist$0
Deal sourcing sprint (DSP)$1,999
Due Diligence Bible$47
Paid deal sourcing newsletter$49/mo
Key decision at this stage
Is this business worth pursuing past an NDA? You need a quick sanity check on price vs. value before you spend 40 hours on diligence you will never recover.
Your valuation report includes
$1.24M
Estimated market value range
SDE multiple (your industry)3.1x – 3.6x
Revenue multiple0.9x – 1.2x
Customer concentration riskLow
Key-man dependencyModerate
Growth opportunity score8.2 / 10
Exit readiness18 months out
Comparable transactions42 matched
What you receive

A valuation you can defend.

Not a ballpark. Not a broker’s opinion. A data-backed number benchmarked against 30M+ real transactions — the kind of number you take to a lender, a buyer, or a negotiating table and hold.

📊

Full valuation range with methodology

SDE multiples, revenue multiples, and comparable transaction data from 30M+ businesses in your industry and size range.

🎯

Growth opportunity & multiple suppression analysis

What is holding your multiple below its potential — and what you can fix before you sell to capture that value.

✅

Exit readiness score across 5 key factors

Key-man dependency, customer concentration, recurring revenue, documentation, and financial clarity — scored and actionable.

🏢

Lender-ready summary page

Formatted for SBA lenders, private equity conversations, and acquisition discussions. Take it directly to your bank.

Get my valuation — $1,499
Your acquisition process

Four steps. One flat fee at each.

A broker charges 10–12% at exit. On a $1M sale that’s $100,000+. Our entire process costs a fraction of that — and puts the information on your side.

These four products map to the four moments in an acquisition where information is the difference between a good deal and a bad one. Start at Step 1 and add the next step when you need it.

1
Know your number
Valuation Report
$1,499
One-time · Instant access
The independent, data-backed valuation you need before any LOI, any SBA conversation, or any exit discussion.
  • Full 7-step valuation report
  • 30M+ comparable transactions
  • Growth opportunity analysis
  • Exit readiness score
  • Lender-ready summary page
  • 30-day money-back guarantee
Get my valuation
2
Verify the seller’s number
QoE Report
$4,500
Flat fee · 5–7 business days
Full financial verification of your target’s earnings. Find the add-backs the seller buried. Know the real SDE before you commit to a price.
  • Credentialed analyst review
  • Add-back verification & disputes
  • SDE normalization model
  • Lender-grade earnings summary
  • Written negotiation memo
Request a QoE report
3
Close with confidence
Diligence Bundle
$9,500
Flat fee · 7–10 business days
QoE report + key-man audit + legal document checklist + written deal recommendation. Our most comprehensive pre-LOI package.
  • Everything in QoE report
  • Key-man risk assessment
  • Exit readiness audit
  • Legal document checklist
  • Written deal recommendation
Request a bundle
4
Heather in your corner
Advisory Retainer
Custom
Discovery call required
Done-with-you deal advisory. Heather works directly with you on your full acquisition strategy, deal structure, or exit plan. Limited seats monthly.
  • Everything in Diligence Bundle
  • 1:1 strategy sessions
  • Deal sourcing & negotiation
  • Portfolio valuation & tracking
  • Exit planning & broker prep
Book a discovery call
Not ready for Step 1 yet? Start with the free checklist — get it here →
Additional services

Need a specific piece? We offer that too.

Every service is contractor-fulfilled by credentialed analysts and delivered to a flat-fee timeline. No surprises.

🔍

Key Man Risk Audit

Owner dependency analysis, staff key-man assessment, and a written remediation plan covering the 5 factors that suppress your exit multiple most.

$3,500
Flat fee · 3–5 business days
Request an audit
🔑

Exit Readiness Systems Audit

A comprehensive review of financial documentation, operational systems, human capital, and legal structure against what institutional buyers and SBA lenders require.

$3,500
Flat fee · 3–5 business days
Request an audit
📊

Portfolio Valuation (Rollup)

Combined entity valuation for operators with 2+ businesses. Multiple arbitrage tracking, combined SDE analysis, and a lender-ready portfolio summary.

$2,499
One-time fee · Instant access
Get portfolio valuation
What operators are saying

Real decisions. Real outcomes.

ETA Searcher

“I was about to sign an LOI on a business that turned out to be overpriced by $280K. The valuation report showed me exactly why — and gave me the number I needed to renegotiate. First acquisition. Closed at the right price.”

MK
Marcus K.
Denver, CO
$280K saved before LOI
Rollup Operator

“The QoE report found $150K in suppressed SDE I didn’t know I had. I used that number to renegotiate before LOI and saved $400K on the purchase price. Worth every dollar of the $4,500.”

PR
Priya R.
Austin, TX
$400K saved at close
Exit-Ready Owner

“Heather found $400K in value I didn’t know I had and showed me exactly what to fix before I listed. I ran the exit readiness audit 14 months before going to market. Best investment I made in the business.”

JL
Jamie L.
Dallas, TX
$400K unlocked in exit value
About Heather

She has helped 900+ operators make better acquisition decisions.

Heather Griffith Barber has spent her career on both sides of the acquisition table — building businesses from scratch and helping acquisition entrepreneurs find, verify, and close the deals worth building. She is the advisor ETA searchers call before they sign an LOI and the strategist rollup operators work with when they need their number to hold up in a room.

She built her first business from scratch at 23 — co-founding Utah’s largest vehicle wrap company. She is the author of The Due Diligence Bible and the creator of the Buy Scale Sell valuation platform.

900+
Acquisition decisions informed
$400M+
In deals valued
90%
Client retention rate
30M+
Comparable transactions
Heather Griffith Barber
The BSS ecosystem

A resource for every stage of the acquisition journey.

Buy Scale Sell is the conversion hub. These properties feed it — each one built for a different moment in the process.

Deal sourcing

DealSourcingPro.com

How to find off-market businesses before a broker gets involved. Direct mail, LinkedIn outreach, and building a proprietary deal pipeline. Take the buyer quiz →

dealsourcingpro.com →
 Rollup strategy

TheRollupGuide.com

The complete framework for building a small business rollup — from platform acquisition to multiple arbitrage exit. Download the free Rollup Playbook →

therollupguide.com →
 Creative financing

ZeroDownDeals.io

How to structure seller financing, SBA standby notes, and earnouts to close deals with minimal capital out of pocket. The free deal structure checklist →

zerodowndeals.io →
Not ready for a full report yet?

Start with the free resource for your stage.

Pick your persona and get the checklist, calculator, or playbook that fits exactly where you are right now.

ETA Searcher & Buyer
Pre-LOI Financial Checklist
8 numbers to verify from source documents before you make any offer
Rollup Operator
Multiple Arbitrage Calculator
Model your rollup exit value before your next tuck-in acquisition
Exit-Ready Owner
Exit Readiness Audit Checklist
What lenders and buyers need to see before they write a check
No spam. Unsubscribe any time. Used by 900+ acquisition operators.
Common questions

Everything you need to know.

What types of businesses can be valued?

Any small to lower-middle-market business with at least 12 months of operating history and trackable revenue. We work across all industries — trades, professional services, retail, healthcare, and more.

Can I use this to value a business I want to buy (not just one I own)?

Yes — this is one of the most common use cases. Buyers use the platform to generate an independent valuation of their target before making an offer. The report gives you a defensible counter to the seller’s asking price.

What information do I need to complete a report?

Your last 2–3 years of revenue, seller’s discretionary earnings (SDE), basic operating metrics, and information about your customer base. Most users complete the intake in 10–15 minutes.

How is this different from asking a broker?

A broker values your business to attract buyers — their number is designed for marketing, not accuracy. Our platform gives you an independent number benchmarked against 30M+ real transactions. No incentive to inflate it.

What is a Quality of Earnings report and when do I need one?

A QoE is a deeper financial verification by a credentialed analyst. We recommend it before signing any LOI over $500K. It confirms the SDE, scrutinizes every add-back, and produces a lender-grade earnings summary.

Can I use the valuation report with an SBA lender?

Yes. The report includes a lender-ready summary page formatted for SBA financing conversations. It presents the methodology, comparable transactions, and key risk factors in a format lenders recognize and accept.

What is the difference between the valuation report and the portfolio valuation?

The standard report values a single business. The portfolio valuation is for operators who own 2+ businesses and need a combined entity value with multiple arbitrage tracking — the number that matters for a lower-middle-market exit conversation.

Is there a money-back guarantee?

Yes. If you complete your valuation report and aren’t satisfied with the depth or accuracy of the output, we offer a full refund within 30 days — no questions asked.

Ready to get your number?

Stop negotiating on the seller’s terms.

Get a data-backed valuation in 7 steps — before your next buy, scale, or sell decision.

Get my valuation — $1,499 Book a discovery call
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30-day money-back guarantee  ·  Secure checkout  ·  Instant access
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