
The Brain Science of Selling: Why Your Customers’ Eyes Are Bigger Than Their Stomachs
Let’s play a quick game. I say “a fresh, juicy lemon.” What happens in your brain? You probably saw a bright yellow wedge. Maybe you
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Let’s play a quick game. I say “a fresh, juicy lemon.” What happens in your brain? You probably saw a bright yellow wedge. Maybe you

Let’s talk about one of the most uncomfortable parts of running a business: setting your price. Your stomach knots up. You start sweating. You type

The Real Way to Sell a Business and Get Top Dollar Introduction Imagine spending twenty years building a company, then watching a buyer walk away
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